Client: Euro gradnja d.o.o.
Project: Logo Redesign, Graphic Standards Book Development, Web Design, Design & Production of Branded Key Boxes
The client is a construction company that has been operating for many years. The existing logo and website, and accordingly all other materials communicated by the company are outdated and no longer representative of this reputable company. It is necessary to redesign the logo, but also to create a book of graphic standards in order to raise the overall visual identity to a higher level, and fit it into today's modern design. At the same time, it is necessary to build a new website and, according to the client's idea and instruction, design branded boxes for handing the apartment keys and accompanying documentation over to their new owners.
For the logo design we used elements of a building and turned them into stylized letters E and G. The choice of blue in combination with luxury gold, used as a gradient or in gold foil print, is a product of connecting colors from the old logo (blue and yellow) into a more modern and luxurious variant. By applying the new logo and set of colors to all future promotional materials, the book of graphic standards was lifted to the level that Euro gradnja deserves. The website is simple and modern and the data is systematized better, clearer and more understandable. In designing and making the boxes, we were guided by the same elements: blue color combined with gold foil, handmade eco leather boxes with silk insert on which the branded key ring is placed: a combination of blue and gold mirror plexiglass and finally - a USB in the form of a key with the logo - on which the documentation of the apartment will be stored!