In Situ

Graphic design, Printing

Client: In Situ


Project: Business Cards, Diaries and Notepads Design & Print


Task:

The client had a defined concept and idea that needed to be graphically designed according to the rules of the profession in order for the logo to be applicable to all other materials that the future will require.


Solution:

The logo was derived from a thin line that starts from the first letter of the name, and technically draws the contours of Zadar's famous buildings. The typography in the logo is of technical style, with thin and strict lines, so the secondary typography was selected according to the same criteria. In the gallery you can see how the logo is applied on the technical drawing block and on the diary.