Client: Perfectus d.o.o.
Project: Development of the Book of Graphic Standards
Task:
The client has an existing logo, however, there are no defined standards for its use. Since the business is in the yachting industry, so there is no need to additionally emphasize the need for luxurious and modern solutions.
Solution:
In cooperation with the client, we paid attention to every small detail. Standards for the application of the logo to all materials that the client will need in the near future have been set, and the materials and techniques to be used were defined. In addition to communication with the clients, the standards for communication within the company have also been set, primarily the typography. The result is a comprehensive book of graphic standards with the help of which the client will unify and standardize their complete brand image in the market, thus consolidating his brand, both with customers and with the competition.
